B2B real estate brand
Commercial property leads stopped arriving like mystery parcels with no address.
₹6.8Cr pipeline
The starting problem
The real estate brand sold commercial leasing and advisory, but its website sounded like every broker brochure ever written. The paid account paid for broad leads. The organic footprint missed the micro-markets where serious buyers and tenants were searching.
The change we made
We rebuilt the site around intent clusters: office leasing, warehouse leasing, retail space, investment advisory and location-specific landing pages. SEO carried the compounding layer, while Google Ads filled the immediate high-intent gap until rankings could take over.
How it ran
Each location page carried pricing context, commute logic, fit-out friction and inquiry paths for business buyers. Leads were scored by use-case and timeline, so sales stopped treating every form fill like it came from the same planet.
What held
Seven months in: 312 qualified leads, organic leads up 228%, and CPL down 37% because search intent finally had somewhere useful to land.
The systems behind the lap.
SEO
Own the demand your ads keep renting. Paid data becomes the organic roadmap.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
Web Development
Landing pages and stores built to convert the click your ads just paid for.