Industrial shutter brand
The leads were not hiding. The website was just explaining shutters like a government form.
₹4.1Cr pipeline
The starting problem
The shutter business had demand from warehouses, factories, showrooms and architects, but the site treated every visitor the same. Someone searching "rolling shutter for warehouse" and someone searching "shop shutter repair" landed in the same fog.
The change we made
We split the funnel by use-case and intent: warehouse shutters, fire-rated shutters, shopfront shutters, motorised shutters and repair. Google Ads captured high-intent searches while SEO pages were built for city and industry combinations that buyers actually search before calling vendors.
How it ran
The landing pages led with application, compliance, timeline and quote process. Forms asked fewer questions but better ones. Ads stopped paying for vague curiosity and started buying site visits from people already holding a project.
What held
Six months later: 186 qualified enquiries, CPL down 42%, and a B2B pipeline that no longer depends on referral luck.
The systems behind the lap.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
SEO
Own the demand your ads keep renting. Paid data becomes the organic roadmap.
Web Development
Landing pages and stores built to convert the click your ads just paid for.