Consumer electronics brand
The launch had one job: arrive loud, sell clean, leave no awkward stock pile.
₹1,02,48,600
The starting problem
The electronics brand was launching earbuds into a category where the auction eats soft launches for breakfast. A cold launch would have been gambling with nicer slides.
The change we made
Six weeks before launch we built the waitlist: teaser UGC, a spec-for-spec comparison page, and a reservation mechanic with genuine scarcity. Launch day opened to 9,200 warm emails and retargeting pools that already knew the product story.
How it ran
Launch week ran like a pit wall: creative rotated daily against fatigue signals, Search captured the demand Meta created, budgets moved between the two every morning based on marginal CAC, not vibes.
What held
Two SKUs sold out in 40 days. 11,400 units at 3.8x in a category where 1.5x is called a win.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.