Kidswear brand
Parents liked the clothes. They did not trust the sizing. That tiny doubt was eating the account.
₹1,02,48,600
The starting problem
The kidswear brand was losing buyers at the exact moment parents asked the only question that mattered: will this fit after one wash? Ads created demand, then the product page made people measure their child like a furniture installation.
The change we made
We rebuilt the funnel around age, height, occasion and fabric trust. Size guidance moved above the fold. UGC showed real kids moving in the clothes. Shopping and Meta campaigns separated school, festive and everyday wear instead of pushing one generic apparel blob.
How it ran
Once the page answered fit anxiety, budgets could move. Set-based creatives lifted AOV, Search captured specific size and occasion queries, and retargeting reminded parents of the exact age range they browsed.
What held
Four months in: 3.8x blended ROAS, AOV up 24%, and returns down 22% because the site finally stopped outsourcing clarity to the customer.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
Web Development
Landing pages and stores built to convert the click your ads just paid for.