Pet care brand
Influencer spend stopped buying applause and started buying usable footage.
₹38,45,220
The starting problem
Pet care brand had tried influencer marketing the usual way: pay a big account, get a story mention, watch nothing happen. Meanwhile their Meta account starved for authentic creative.
The change we made
We flipped the model: micro-creators with real pets and real problems, briefed for ad-ready footage instead of feed posts, with whitelisting rights in every contract. Influencers became a creative supply chain, not a media buy.
How it ran
Each month 25 to 35 new assets entered testing. Winners ran as whitelisted ads from the creator handle, which outperformed brand-handle versions by 1.8x on CTR. Vet-adjacent creators handled trust angles; chaotic-dog content handled reach.
What held
Five months in, Pet care brand owns a 160-asset library, acquires 2.7x more customers a month, and never pays for a vanity story again.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.