Skincare brand
The account was doing laps in a parking lot. Then the numbers got a steering wheel.
₹78,40,216
The starting problem
The skincare brand came to us stuck at 1.7x for five straight months. The account had forty campaigns, a CAPI setup that double-counted purchases, and creatives that looked like every other skincare brand on the feed. Spend was frozen because nobody trusted the numbers enough to scale.
The change we made
Week one was tracking surgery: server-side CAPI rebuilt, purchase dedup fixed, GA4 reconciled to Shopify within 3%. Then we collapsed forty campaigns into a 3-campaign structure and rebuilt the creative pipeline around one insight from customer interviews: buyers were not choosing skincare, they were leaving a dermatologist they could not afford.
How it ran
We shipped 8 to 12 new UGC variations a week, each testing one variable. The winning angle, a creator reading her actual dermatologist bill next to the product, ran 11 weeks before fatigue. Landing pages were rebuilt to answer the three objections the comments kept raising.
What held
Month six closed at 3.4x blended with CAC down 38%. More importantly the account now has a repeatable creative system: The skincare brand knows which angle to feed it next quarter, and why.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
UGC Video Creation
Real faces, engineered hooks. Scripts built on buying psychology, edits that survive 0.4 seconds.
Web Development
Landing pages and stores built to convert the click your ads just paid for.