Women's saree brand
The sarees were beautiful. The funnel was making people guess like fabric was a criminal investigation.
₹46,12,540
The starting problem
The saree brand had the inventory, the colour range and the festive demand. What it did not have was buying confidence. The catalog showed product. The buyer needed drape, fabric, blouse, occasion and return-risk clarity before she trusted the cart.
The change we made
We rebuilt the buying path around occasion and intent: wedding guest, office festive, family function and daily wear. Shopping titles were rewritten around fabric and use-case, Meta creatives showed real drape movement, and the landing page answered size, fall, blouse and delivery anxiety before the checkout asked for money.
How it ran
Campaigns split by intent instead of random collection names. We promoted high-margin sarees through Search, used Meta to create visual desire, and built retargeting around products viewed plus occasion browsed. The account stopped behaving like a catalog and started behaving like a stylist who could count.
What held
Five months later: 4.2x blended ROAS, CAC down 34%, and a saree guide that converts better than the old homepage.
The systems behind the lap.
Meta Ads
Full-funnel Facebook and Instagram: prospecting, retargeting, creative testing, scale.
Google Ads
Search, Shopping and PMax aimed at people already typing their intent into a box.
Web Development
Landing pages and stores built to convert the click your ads just paid for.