Snacking brand
The feed stopped begging for attention and started behaving like it deserved some.
₹41,66,780
The starting problem
The snacking brand could win a first purchase and then vanish from the customer’s life until the next ad. In snacking, that means paying acquisition cost on every single order forever.
The change we made
Ads and social were fused into one loop: paid brought the first order, an unhinged-but-lovable social voice earned the follow, and the feed did the work of staying in the snack rotation. Flavour drops became events with countdowns and community votes.
How it ran
We ran social like a writers’ room with a data feed: formats that drove saves and shares got promoted into paid. Two flavour-vote campaigns generated launch-day sellouts and cost almost nothing in media.
What held
Repeat purchase up 41%, an organic following that now launches products, and a measurable 64% lift in branded marketplace searches.
The result did not come from one magic ad. It came from cleaner signal, fewer moving parts, and a creative loop that stopped guessing in public. Figures shown are representative; the operating pattern is the point.