Social Media Management
Ads win the first purchase. Social wins the second, third and tenth. We run brand social as a performance channel: formats that earn saves and shares get promoted into paid, and the feed keeps you in the customer’s rotation between purchases.
The work moves in disciplined stints.
Voice
A personality people would follow without needing a discount coupon as emotional support.
Produce
Calendars built on formats, not filler.
Read
Saves and shares over likes. Signal over vanity.
Promote
Organic winners become paid creative.
Content strategy and brand voice system
Monthly content calendars and production
Community management with personality
Format testing: what earns saves gets scaled
Launch and drop event playbooks
Organic-to-paid promotion pipeline
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